Product Description
“Strike the perfect balance of deep moisture, a silky-smooth finish, and the gentle scent of sweet vanilla that is warm and cozy, like Grandma’s love in a jar. PROUDLY Ultra-Rich Body Butter is a gentle addition to your littlest love’s skincare routine — and yours too! Try this “any-time” butter during the winter months, after outdoor play and sun exposure, and anywhere long-lasting hydration is needed.
ABOUT PROUDLY
Co-founded by Gabrielle Union and Dwyane Wade, PROUDLY is an affordable baby care line centering the needs of Black & Brown babies. Products are formulated for the needs of the darkest skin tones, which can be more prone to dryness, eczema, acne, cradle cap, or intense irritation. Each product is co-designed by a Black dermatologist, Black pediatrician, and Black chemist who have studied and selected ingredients that nourish dry, sensitive skin.
We leverage gentle, plant-based, moisture-rich ingredients to help keep skin baby-soft, moisturized and protected. PROUDLY Skin Care and Baby Wipes are EWG VERIFIED®. We demand No Sketchy Stuff! and formulate for the needs of both delicate baby skin and sensitive melanted skin. We thoughtfully add high-quality, functional ingredients at gentle concentrations to make sure products deliver. We are proud to be Black-owned, Black-founded, and operated diversely by BIPOC professionals.
Welcome to a world of baby care made for us, by us and a home for you.”
Product Highlights
- An ultra-rich and thick lotion that delivers deep, long-lasting moisture.
- With shea butter, argan oil, jojoba oil, rice bran oil, sweet almond oil and squalane to help soothe and nourish dry, sensitive skin.
- Natural, gentle sweet vanilla scent for a warm, cozy vibe.
- No Sketchy Stuff! No parabens, PEGs, petrolatum, phthalates, lanolin, synthetic fragrance, mineral oil.
- EWG VERIFIED®
- Dermatologist and Pediatrician Approved.
- Clinically Proven Hypoallergenic.
- Packaging contains recycled content – packaging made with at least 30% post consumer recycled plastic.






















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